The gap
Freeze turns up on NajSalon, Virtualno360, Polomap and a handful of other aggregators. Each one carries a slightly different phone number, a different set of hours, and a booking flow the salon does not control.
Directories are fine as a top of funnel. They are a bad place to keep your only opening hours. The fix is one site that is unambiguously theirs, and that the directories can point at.
Everything above comes from public listings — directories, social pages and map entries — gathered while prospecting. Frizerski salon Freeze has not commissioned this work and has no involvement in it. It is a concept, built to show what the site could be.
What the site does
One source of truth
Hours, prices and phone in one place the salon edits. Every directory can then link to it instead of guessing.
Their own booking funnel
An enquiry that arrives by email, not through a third party that owns the customer relationship and can change the terms.
Honest pricing for variable work
Colour work depends on hair length, so the price list says “od 60 €” and promises a confirmed number before anything starts.
Calm, not clinical
Light, airy and serif-led — a salon of long-standing regulars, not a chain.
Every screen
Photography is free-licence stock from Pexels, standing in until the salon is photographed properly. The screenshots above were captured without a network connection, so they show the artwork the page falls back to — open the live concept to see it with the photographs.
Phone first
Most of this audience arrives from a map pin or a social profile, which means a phone. The mobile layout is the one that decides whether the visit turns into a booking.
Ice blue on near-white; generous space, soft edges.
Under the hood
Typefaces
Palette
Ice blue on near-white; generous space, soft edges.
Scope
Are you Freeze?
Then this is yours — say the word and it goes live at your own domain, with your photographs and your prices. If you'd rather it came down, one email and it's gone the same day.
Everyone else: same fixed price, same three weeks.