Case 04 — Hair salon

Pixy

A salon already doing the hard part on Instagram. This is the site that turns those posts into appointments.

Concept build — not commissioned
Client
Pixy frizerski salon
Type
Hair salon
Where
Knežija, Zagreb
Signal
Instagram-led, no funnel
Build time
≈ 1 week
What's there now

The gap

Pixy posts colour transformations on Instagram and appears on mojkvart and sveposao. The photography already exists and it is the product — but Instagram is a place to admire work, not to book it.

Every post ends in a DM or nothing. A gallery-first site takes the content that already performs and puts a booking form at the end of it.

Everything above comes from public listings — directories, social pages and map entries — gathered while prospecting. Pixy frizerski salon has not commissioned this work and has no involvement in it. It is a concept, built to show what the site could be.

Decisions

What the site does

The gallery is the sales pitch

Before-and-after leads the page, because for colour work the photograph is the argument.

From double-tap to booked

The path from admiring a transformation to reserving a slot is one scroll and one form, not a DM thread.

Colour pricing without the anxiety

Balayage and airtouch are priced by length, so the site says “od” and commits to confirming before starting.

Made for the phone

Instagram traffic is entirely mobile, so the phone layout is the design, and the desktop follows it.

The build

Every screen

Open the live concept
pixy.hr
Full desktop design of the Pixy concept site: hero, gallery, price list, reviews and booking form.
↕ Scroll inside the frame for the whole page

Photography is free-licence stock from Pexels, standing in until the salon is photographed properly. The screenshots above were captured without a network connection, so they show the artwork the page falls back to — open the live concept to see it with the photographs.

Small screen

Phone first

Most of this audience arrives from a map pin or a social profile, which means a phone. The mobile layout is the one that decides whether the visit turns into a booking.

Cream and plum, rounded, photography-forward.

Phone view of the Pixy concept site.
Spec

Under the hood

Typefaces

DM Serif DisplayDisplay
DM SansBody

Palette

Cream and plum, rounded, photography-forward.

Scope

6 sectionsOne page
≈ 1 weekDesign to live
Next

Are you Pixy?

Then this is yours — say the word and it goes live at your own domain, with your photographs and your prices. If you'd rather it came down, one email and it's gone the same day.

Everyone else: same fixed price, same three weeks.

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